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Midwest Dairy’s Play-in-a-Box Kits

WE HELPED #MAKEADIFFERENCE by designing and fulfilling over 400 educational activity kits for 10,000 students in schools across the Midwest that supported Midwest Dairy’s efforts to promote dairy and its importance in whole-body health.


Midwest Dairy wanted to provide their schools with a way to implement Fuel Up to Play 60’s “Fight Hunger,” and “Farm to School,” activities outside of traditional funding approaches. To make this happen, Midwest Dairy wanted to encourage schools to “think big” with their new program. AN ENGAGING KIT CustomED designed two unique activity and curriculum kits loaded with resources to help educators implement the Fuel Up to Play 60 program within their skills in an off-the-shelf format. After designing, developing, and branding all materials, CustomED oversaw the printing and fulfillment of kits sent across the country. THE IMPACT In response to the overwhelming educator response to this campaign, CustomED printed, assembled, and distributed over 400 Play-in-a-Box kits to educators across the service area. Each kit was designed to engage approximately 25 students per classroom, resulting in an impact of approximately 10,000 students receiving information about the importance of health and wellness and dairy’s role in achieving those goals.


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